Dodge Dakota R/T
Introduction - AUBURN HILLS, Mich.,
January. 8 1998 -- For the second year in a row, Dodge will drive
away with Sport Truck magazine's "Sport Truck of the Year" award. In
1997, Dakota Sport won the award. This year, the 1998 Dodge Dakota
R/T, unveiled this past Wednesday at the North American
International Auto Show in Detroit, Mich., earns the honors.
Fisher, General Manager of Chrysler's Dodge Division introduces the
concept "Big Red Truck," (L) and the 1998 Dodge Dakota R/T at the
North American International Auto Show 1/7/1998.
The Dakota R/T is a limited edition "street truck" fashioned off the
Dodge Dakota Pickup. The vehicle features a 250-horsepower 5.9-liter
Magnum V-8 engine, oversized 17-inch wheels, lowered suspension,
performance-tuned dual exhaust and many other performance
In his article, Sport Truck magazine Technical Editor Joel Mollis
writes, "If ever a truck deserved the title Sport Truck of the Year,
the hot-rodded Dodge Dakota R/T is certainly the one. Dodge used a
pretty straight forward concept to produce this year's king of the
hill: Take a truck that's already a stylish looker, stuff a
torque-laden powerplant under its hood, install high-performance
rolling stock, cloak the whole thing in arrest-me-red colorant, and
unleash the beast on an unsuspecting world."
Mollis concluded, "Congratulations, Dodge. You've given the street
truck world a slick, strong-running hauler that has raised the
benchmark against which all future sport trucks must be judged."
"Dodge is thrilled to earn this award two years in a row," said Ray
Fisher, General Manager of the Dodge Division. "It's yet another
highlight for the Dodge truck success story. The 1998 Dodge Dakota
R/T is bold, powerful and capable."
The 1998 Dodge Dakota R/T goes on sale this spring. The suggested
retail price of Dakota R/T Regular Cab, including air conditioning
and destination, is $19,850. Dakota R/T Club Cab, including air
conditioning and destination, is $22,060. The vehicle will be
manufactured at Dodge City Assembly Plant in Warren, Mich.